{"id":52942,"date":"2012-02-26T07:00:08","date_gmt":"2012-02-26T13:00:08","guid":{"rendered":"https:\/\/www.thebudgetfashionista.com\/?p=52942"},"modified":"2025-12-09T17:31:11","modified_gmt":"2025-12-10T00:31:11","slug":"how-to-start-a-fashion-blog","status":"publish","type":"post","link":"https:\/\/www.thebudgetfashionista.com\/fashion-trends\/how-to-start-a-fashion-blog\/","title":{"rendered":"How to start a fashion blog: 7 steps to success"},"content":{"rendered":"\n<p>So, you&#8217;re wondering how to start a fashion blog. Or, more specifically, you&#8217;re wondering how to make money as a fashion influencer. Here&#8217;s the good news: You have access to all the tools you need. The magic happens when you combine those tools with your own tenacity and love of fashion. <\/p>\n\n\n\n<p>Intrigued? Then read on for the inside scoop on running a fashion blog. <\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Step by step: How to start a fashion blog <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog.jpg\" alt=\"Fashion blogger holds up sweater in front of camera to demonstrate how to start a fashion blog.\" class=\"wp-image-1646339\" title=\"\" srcset=\"https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog.jpg 768w, https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog-300x169.jpg 300w, https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog-500x281.jpg 500w, https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog-728x410.jpg 728w, https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog-480x270.jpg 480w, https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog-320x180.jpg 320w, https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2022\/12\/how-to-start-fashion-blog-150x84.jpg 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">1. Assess your advantages <\/h3>\n\n\n\n<p>You don&#8217;t need to be a social media expert, masterful wordsmith, talented clothing designer, tech guru, <strong><em>and<\/em><\/strong> professional photographer to break into the fashion influencer business. You only need some skill in one or two of those areas. You can learn the rest. <\/p>\n\n\n\n<p>The thing is, you&#8217;ll have a shorter ramp to success if you lean on your strongest skills to start.<\/p>\n\n\n\n<p>So here&#8217;s your first piece of homework. Write down your relevant skills and rank them from strongest to weakness. Skills to evaluate include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Writing <\/li>\n\n\n\n<li>Photography <\/li>\n\n\n\n<li>Outfit creativity <\/li>\n\n\n\n<li>Organization <\/li>\n\n\n\n<li>Planning <\/li>\n\n\n\n<li>Website management <\/li>\n\n\n\n<li>Social media management<\/li>\n\n\n\n<li>Modelling <\/li>\n\n\n\n<li>Graphic design <\/li>\n\n\n\n<li>Self-promotion <\/li>\n<\/ul>\n\n\n\n<p>Chances are, you&#8217;ll conclude that you&#8217;re great at some things at not great at others. I&#8217;ll use myself as an example. I was writing and managing websites professionally long before I took over <a class=\"wpil_keyword_link\" href=\"https:\/\/www.thebudgetfashionista.com\/tags\/tag\/do-it-yourself\/\" title=\"Do It Yourself\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"4374\">Budget Fashionista<\/a>. But I&#8217;m no model. And I&#8217;ve never cultivated a strong personal social media presence. I&#8217;m also not good at taking pics of myself. <\/p>\n\n\n\n<p>So my business model focuses on writing great content and managing my website to stay in Google&#8217;s good graces. I don&#8217;t do much with Instagram and I outsource other social media tasks. <\/p>\n\n\n\n<p>You, on the other hand, may have a knack for selfies and creating engaging social media content. In that case, maybe you decide not to create a fashion blog initially. Instead, you focus on building your social media following. If you are strong on social, you don&#8217;t need a blog to pursue paid and commission-generating gigs with brands.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Know the job <\/h3>\n\n\n\n<p>As a fashion blogger or influencer, you create fashion content people love. That content can be blog articles, social media photos and videos, or all of the above. The more attention you garner from your content, the more income opportunities you have. <\/p>\n\n\n\n<p>The main ways to monetize your influence are: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Display advertising:<\/strong> You show ads on your fashion blog. <\/li>\n\n\n\n<li><strong>Affiliate income:<\/strong> You recommend products using specialized links. Your audience clicks to the product website or buys that product. You earn a commission.<\/li>\n\n\n\n<li><strong>Brand deals:<\/strong> Brands pay you directly to promote their products.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Know the tech <\/h3>\n\n\n\n<p>There is a technical side to blogging, and you should know the landscape &#8212; even if you&#8217;re focusing on social media channels to start. Here&#8217;s an overview: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your <strong>domain name<\/strong> is the website address, as in thebudgetfashionista.com. You buy domain names from registrars. You will pay a small fee annually to keep that domain name. <\/li>\n\n\n\n<li>Your website is built on a <strong>content management system<\/strong>, also called a platform. WordPress is free to use and the preferred choice among bloggers.<\/li>\n\n\n\n<li>Your website needs a <strong>hosting plan<\/strong> so it&#8217;s accessible on the internet. Hosting plans range in price from $10 monthly to thousands monthly. If you don&#8217;t know anything about hosting, get referrals from friends and family. Having the wrong host is a nightmare. I can recommend <a href=\"https:\/\/wpx.net\/?affid=5440\" data-type=\"URL\" data-id=\"https:\/\/wpx.net\/?affid=5440\" rel=\"sponsored noopener\" target=\"_blank\">WPX<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"wpil-svg-outbound-7-icon-path\" fill=\"none\" clip-path=\"url(#clip0_31_188)\">\r\n                            <path d=\"M9.16724 14.8891L20.1672 3.88908\" stroke-linecap=\"round\"\/>\r\n                            <path d=\"M13.4497 3.53554L20.5208 3.53554L20.5208 10.6066\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n                            <path d=\"M17.5 13.5L17.5 16.26C17.5 17.4179 17.5 17.9968 17.2675 18.4359C17.0799 18.7902 16.7902 19.0799 16.4359 19.2675C15.9968 19.5 15.4179 19.5 14.26 19.5L7.74 19.5C6.58213 19.5 6.0032 19.5 5.56414 19.2675C5.20983 19.0799 4.92007 18.7902 4.73247 18.4359C4.5 17.9968 4.5 17.4179 4.5 16.26L4.5 9.74C4.5 8.58213 4.5 8.0032 4.73247 7.56414C4.92007 7.20983 5.20982 6.92007 5.56414 6.73247C6.0032 6.5 6.58213 6.5 7.74 6.5L11 6.5\" stroke-linecap=\"round\"\/>\r\n                        <\/g>\r\n                        <defs>\r\n                            <clipPath id=\"clip0_31_188\">\r\n                                <rect fill=\"white\" height=\"24\" width=\"24\"\/>\r\n                            <\/clipPath>\r\n                        <\/defs><\/svg><\/span><\/a> as a good mix of value and price for WordPress blogs &#8212; but there are cheaper options. <\/li>\n\n\n\n<li>You can monetize your influence through <strong>display advertising<\/strong>, <strong>affiliate commissions<\/strong>, and <strong>paid sponsorships<\/strong> from brands. You can manage your own display advertising, but it&#8217;s vastly easier to work with an <a href=\"https:\/\/www.monetizemore.com\/best-ad-networks-for-publishers\/\" data-type=\"URL\" data-id=\"https:\/\/www.monetizemore.com\/best-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noopener\">ad network<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"#wpil-svg-outbound-7-icon-path\"><\/use><\/svg><\/span><\/a>. Affiliate programs are available on platforms like Commission Junction and Impact Radius. You generally have to apply to brand programs. Established brands will want to see social media engagement or solid traffic on your blog. The most productive start to monetizing may be <a href=\"https:\/\/afluencer.com\/best-influencer-marketing-platforms\" data-type=\"URL\" data-id=\"https:\/\/afluencer.com\/best-influencer-marketing-platforms\" target=\"_blank\" rel=\"noopener\">influencer platforms<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"#wpil-svg-outbound-7-icon-path\"><\/use><\/svg><\/span><\/a>, where you can connect directly with brands on specific projects.<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong> is a free platform that tracks your blog traffic. Brands will typically request your website traffic before engaging with you. If you don&#8217;t have a website, they&#8217;ll ask about your social media following and engagement levels. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Write a plan with milestones <\/h3>\n\n\n\n<p>Here&#8217;s how I like to write a business plan. Start by jotting down major milestones and their expected timelines. You might want to increase your TikTok following to 50,000, by mid-year, for example. <\/p>\n\n\n\n<p>Once you have a list of milestones, dive into each one individually. Write down the actions required to reach those milestones. For example: Post on TikTok twice daily. Spend three hours weekly engaging with other TikTok influencers. <\/p>\n\n\n\n<p>Once you have action lists for each milestone, plan and prioritize them. Through this process, you may realize your expected timelines are too aggressive &#8212; and that&#8217;s OK. Simply adjust them. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Define your brand <\/h3>\n\n\n\n<p>Now, for the fun part. Research other influencers and define what makes you different and special. Your unique qualities form the foundation of your fashion influencer brand. Have an angle and deliver on the angle better than anyone else. That&#8217;s how to build a lasting follower base. <\/p>\n\n\n\n<p>You can come up with a catchy name for your brand, like <em>Styling Santa Fe<\/em> (I just made that up). Or, you can use your own name. There are pros and cons of each. A fun name is less personal. But then, your own name can be limiting down the road. Say your blog takes off and you want to sell it. That will be more difficult if the entire brand is you personally. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Network <\/h3>\n\n\n\n<p>Join online groups with other fashion bloggers. There are many on Facebook. You can learn tons from other entrepreneurs who&#8217;ve walked this path &#8212; <a href=\"https:\/\/medium.com\/@cbrock_70383\/6-mega-mistakes-i-made-as-a-blogger-3b41d4f188d1\" data-type=\"URL\" data-id=\"https:\/\/medium.com\/@cbrock_70383\/6-mega-mistakes-i-made-as-a-blogger-3b41d4f188d1\" target=\"_blank\" rel=\"noopener\">and stumbled<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"#wpil-svg-outbound-7-icon-path\"><\/use><\/svg><\/span><\/a> &#8212; ahead of you. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Fill in your knowledge gaps <\/h3>\n\n\n\n<p>At some point, the growth potential of your fashion blog will be limited by what you don&#8217;t know. Get ahead of that by listing out topics you want to learn &#8212; be it graphic design, video production, whatever. Check off those topics by attending a free seminar or workshop at least once a month. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Work your plan and adjust <\/h3>\n\n\n\n<p>Learning how to start a fashion blog isn&#8217;t the hard part. The hard part is learning from mistakes and staying motivated when your influencer business seems to be stalling out. You will have setbacks. You may miss your self-imposed timelines, for example. Be pragmatic in these situations. Assess what went wrong and where you are now. Then, adjust your plan and press on. <\/p>\n\n\n\n<p>Keep on that cycle and you will find success. <\/p>\n\n\n\n<p>I read somewhere that people tend to overestimate what they can accomplish in one year but underestimate what they can accomplish in five years. This advice has kept me going in tough times &#8212; I hope it does the same for you. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you&#8217;re wondering how to start a fashion blog. Or, more specifically, you&#8217;re wondering how to make money as a fashion influencer. Here&#8217;s the good news: You have access to all the tools you need. The magic happens when you combine those tools with your own tenacity and love of fashion. Intrigued? Then read on&hellip;&nbsp;<a href=\"https:\/\/www.thebudgetfashionista.com\/fashion-trends\/how-to-start-a-fashion-blog\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to start a fashion blog: 7 steps to success<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1646338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[9],"tags":[303916],"class_list":["post-52942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-trends","tag-what-to-wear"],"mv":{"thumbnail_id":1646338,"thumbnail_uri":"https:\/\/www.thebudgetfashionista.com\/wp-content\/uploads\/2012\/02\/how-to-start-fashion-blog-300x169.jpg"},"_links":{"self":[{"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/posts\/52942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/comments?post=52942"}],"version-history":[{"count":0,"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/posts\/52942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/media\/1646338"}],"wp:attachment":[{"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/media?parent=52942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/categories?post=52942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebudgetfashionista.com\/wp-json\/wp\/v2\/tags?post=52942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}