{"id":1636766,"date":"2021-03-16T12:32:38","date_gmt":"2021-03-16T17:32:38","guid":{"rendered":"https:\/\/thebudgetfashionista.com\/?p=1636766"},"modified":"2021-03-28T20:18:43","modified_gmt":"2021-03-29T01:18:43","slug":"shopstreaming","status":"publish","type":"post","link":"https:\/\/www.thebudgetfashionista.com\/shopping-guide\/shopstreaming\/","title":{"rendered":"Shopstreaming: The trend that May change the way you shop"},"content":{"rendered":"\n

Unboxing videos are fun, right? You get to watch your favorite social media influencer unwrap her latest ecommerce haul, with full commentary on how the purchase meets up with her expectations. But the unboxing video is already last year’s news. <\/p>\n\n\n\n\n\n

That’s because shopstreaming is quickly becoming the hot new trend of ecommerce shopping.<\/p>\n\n\n\n

Shopstreaming, also called livestreaming or livestreamed shopping, is a live, interactive video event featuring a social media influencer<\/a> who’s either demonstrating a product or shopping for products.<\/p>\n\n\n\n

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You get to see what she buys, hear why she buys it, ask product questions, and interact with other participants. But here’s the kicker. You can also click and buy product for yourself — often at a discounted price. <\/p>\n\n\n\n

Entertainment, product demo, and shopping in one <\/h2>\n\n\n\n

That makes shopstreaming one part entertainment, one part product demo, and one part shopping. Think of it as the internet’s version of the home shopping network. Except it’s far more interactive and features a social media influencer you already know and trust.<\/p>\n\n\n\n

This trend has taken over the interwebs in China and is now growing in popularity in the U.S. According to a 2016 internet trends report\r\n \r\n \r\n \r\n <\/g>\r\n \r\n \r\n \r\n <\/clipPath>\r\n <\/defs><\/svg><\/span><\/a> from venture capital firm Kleiner Perkins, shopstreaming broadcasts were the top source of revenue per hour in China, beating out gaming, TV, online video, radio, and music. It’s now generating $135 billion annually in ecommerce revenue in that country.<\/p>\n\n\n\n

Shopstreaming by the Numbers<\/h2>\n\n\n\n

Boston-based influencer marketing agency Influence Central conducted a survey of 475 shoppers last year to gage how livestreamed shopping is picking up speed in the U.S. That survey found:<\/p>\n\n\n\n