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<\/figure><\/div>\n\n\n\nElio opened his first shop in 1967 on Galleria Passerella in Milan. The shop sold clothing designed by London designers, the likes of Zandra Rhodes and Ossie Clark. By 1970, he had set up his own manufacturing plant and adopted the famed \u201ctwo angels\u201d logo created by Italo Lupi.<\/p>\n\n\n\n
Rising success<\/h2>\n\n\n\n
By the 1970s, Fiorucci\u2019s success was on the rise. In 1974, the company opened a large store on Via Torino in Milan \u2014 selling furniture, books, and music alongside the fashion choices. This new shop also offered a restaurant, performance area, and vintage clothing market.<\/p>\n\n\n\n
The next year, a new store opened on the King\u2019s Road in London, bringing Afghan coats to the masses and popularizing leopard-skin prints. Just one year later, Fiorucci brought his talent to the fashion capital of North America, New York City<\/a>.<\/p>\n\n\n\n Fiorucci\u2019s first NYC store was located just one block from Bloomingdale\u2019s on East 59th<\/sup> Street. On any given day you would find American trendsetters<\/a> like Calvin Klein, Marc Jacobs, Terence Conran, and even Cher shopping the latest looks. In 1978, Fiorucci became the first fashion house to license its name for a collection of sunglasses.<\/p>\n\n\n\n The brand is also recognized as the first to create women\u2019s skinny jeans. By the late 1970s, Fiorucci had launched several new stores across Asia, Europe, and the United States. U.S. fashion gals had to suffer a Fiorucci dry spell though \u2014 the company closed up its US retail shops in 1988 following a franchise dispute. It wasn\u2019t until 2001 that a new store opened in New York City on lower Broadway.<\/p>\n\n\n\n In the early 2000s, our favorite budget department store Target launched a collection of Fiorucci tops, bottoms, and accessories. <\/p>\n\n\n\n Sadly, the Fiorucci Target collab<\/a> wasn’t a permanent thing. *Sigh* Today, the only thing Fiorucci you can pick up while you’re buying laundry detergent at Tarjay is a book about the brand. <\/p>\n\n\n\n When Elio Fiorucci passed away in 2015, his brand was sold to Janie Schaffer, the former CEO of Victoria\u2019s Secret. With her ex-husband and business partner Stephen by her side, the duo relaunched Fiorucci in 2017 with pop-up shops in Selfridges and Harrods in London and in Barneys in New York<\/a>.<\/p>\n\n\n\n In September 2017, a Fiorucci store opened up on Brewer Street in London\u2019s Soho. Along with these stores, you can find the brand\u2019fios sought-after styles online. The official Fiorucci websiteCreating a legend<\/h2>\n\n\n\n
The target experiment <\/h2>\n\n\n\n
The fiorucci relaunch<\/h2>\n\n\n\n